How changes in purchasing of video games influenced on UK students Coursework

How changes in purchasing of video games influenced on UK students - Coursework Example Piracy affects most media related industries but the computer game industry is seemingly more affected prompting an evaluation of measures employed by game makers to prevent piracy. A research survey conducted by Internet’s Advertising Bureau (IAB) revealed that almost half of UK, population play video games on an IP connected device (Davies, 2011). This implies that there are high numbers of people participating in video games hence increasing the market potential. However, despite this increased demand, profit margins in the computer games industry are relatively low. The research by Davies reveals that there is little advertising on video games by the producers. Effective advertising makes sense of the set price of a product thereby prompting people to buy without paying much consideration to the price. According to Park and Lee, gamers are bound to purchase items they find to be valuable (2011). This implies that creation of value through advertising may increase chances of purchasing video games rather than depending on free downloads. Additionally, game publishers and developers are seemingly adamant to pursue legal frameworks to curb piracy. This is in comparison to other media related industries such as recording and movie industries (Holm). This reduced indulgence in legal frameworks may contribute to increased engagement in piracy activities. According to Liang and Phau, moral judgment and self-efficacy have little impact on engagement in piracy activities. Furthermore, Liang and Phau argue that campaigns creating awareness of the implications of piracy may reduce piracy rates (2012). However, it is also important to pay attention to the set prices for video games to reduce free download preference. According to Cox, this may be done by targeting the purchasing power parity to ensure that the price range is balanced across the globe

Important events Essay Example | Topics and Well Written Essays - 250 words

Important events - Essay Example This war started when the North Korean Communist army tried to cross the 38th parallel and invaded non-Communist South Korea in June 25, 1950. In 1953, both South and North Korea signed a peace treaty which essentially ended them still in a divided status as before the war. (AsianInfo, 2000) The Korean War has negative and positive effects. Both North and South Korea had much causality and property destruction but they both were stretched economically. The Korean War also legitimized the United Nations as well as brought more military power throughout the world. Korea [†¦] People perceive that the United States, though projected to be invincible, its pride and self-confidence has now succumbed to defeat. It is the longest and most debilitating war--the only war the United States ever lost. It is the sacrifice for liberty that counts (Sitikoff, 1999) This is an abortive invasion of Cuba directed by the U.S. Central Intelligence Agency and carried out by Cuban exiles. The invasion was intended to spark a rebellion that would topple Fidel Castro, whose communist regime was considered a threat to U.S. interests in the region. The rebellion never materialized, the invasion force was quickly defeated. The result was a huge propaganda victory for Castro and a severe embarrassment for the administration of U.S. president John F. Kennedy. Bay of Pigs (Berry,n.d) This just to shows that the U.S., one of the superpowers is not spared and is far from perfect. The Bay of Pigs was one of the most important political decisions in the history of the United States. Its effects are still being felt to today, especially in the Cuban communities of the United States. The decisions that were made by the highest offices of our government showed us that the United States. They constructed a plan that wasnt completely thought through and paid a major price -- global embarrassment. They